Social Media growing from Strength to Strength in the UAE
Hectic lifestyles and intense work schedules mean that for a lot of people living in the United Arab Emirates (UAE) socialising is a near impossible feat. However social media sites have appeared and are becoming more and more useful for those who have no time for real relationships. This is the birth of the virtual relationship. Via these networks busy people are able to meet hundreds of people from different backgrounds and cultures, who they would not have had the chance to meet before. The UAE has over 1.7 million registered Facebook users, and a growing Twitter population of over 15,000, illustrating the growing popularity of these websites. More and more people are making their virtual presence felt, finding a way to socialise without the actual contact. Twitter is used for recommending nice places to eat and visit, and is also useful as a work tool as some serious networking can be done via twitter. Through social media people are kept in the loop, and although it can be addictive it really has its benefits. Shifting focus from traditional forms of communication, a lot of brands actively engage with audiences over these social networks to enhance their corporate identity, and advertising has gained a whole new launch pad. Commenting on the growing number of users in the UAE, Carrington Malin, Managing Director at Spot On PR says, “It is the volume and frequency of conversations that makes Twitter influential. The most active Twitter users in the UAE are also active on Facebook, have their own blogs and many work in the media, communications and marketing industry. So, news surfacing on Twitter has the potential to reach many other people via other social networks and word-of-mouth.” GeekFest, a regular gathering of Twitter users and tech-savvy UAE residents is a reflection of the growing sense of bonding in the active online community. It is promoted purely online and enables users to meet individual from all over their region that they would not have met before. Many people who use Twitter and Facebook cannot imagine a single day without updating their profile, sharing information via Twitter or writing a new blog post. It is a new platform that people are already starting to crave and it is growing from strength to strength.
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