London 2012 Olympics - The Financial Offensive
The London 2012 Olympics have had their budget slashed recently under the new Conservative government and so it comes as no surprise that the Team 2012 fund have begun an appeal for financial support. The Team is asking small and medium sized firms to help out in their bid to raise £25m for the British Olympic and Paralympic teams. It is hoped that the project will raise up to £15m to provide 12,000 athletes with training and equipment, This will entail a total of 750 firms being asked to pay up to £10,000 a year as part of the two-year programme. Employees of the firms taking part will reap some benefits such a getting a chance to meet athletes, gaining access to hospitality events, and receiving tickets to major sporting events across the UK. The firms will also enjoy networking opportunities in their own regions, seminars, insight and training. Sports Minister, Hugh Robertson, has stressed how important it is to put ‘business behind our athletes’ given the current economic situation, and hopes small and medium-sized businesses will step up to the challenge. The appeal is a joint venture between the British Olympic Association, the British Paralympic Association, UK Sport and Locog. The Team 2012 initiative aims to help Britain's 1,200 Olympic and Paralympic athletes for the London games by providing a third stream of financial support from the private sector, complementing the support already provided by government and the National Lottery. Organisers say credit card firm Visa, the official Olympics sponsor, has already made a major contribution to the £25m target and they hope to see the support continually increase.
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