Football - The Ever Changing Fan Kits
Fans have hit out at the increasing number of Premier League clubs who are launching a new home shirt every season. In 2000, the Premier League charter pledged that replica strips would be released every two seasons to save fans digging into their pockets too often. But 18 clubs issued a new home shirt last season and all 20 Premier League clubs are doing the same this term. Arsenal and Liverpool are the only teams who are releasing a new kit this season, who did not do so last term. While Premier League clubs are within their rights to release a new home kit every season, the current situation is in stark contrast to recommendations made by the Football Task Force. The group suggested a two-year gap between new replica shirts, which led to clubs releasing home and away shirts in alternate years.
Most clubs, including many in the Football League, now issue third strips and commemorative jerseys, but Arsenal and Liverpool still say in their customer charters that "home shirts will have a minimum lifespan of two seasons" although the Gunners stipulate that there may be exceptions.According to Premier League rules clubs must "allow for market research to be undertaken with regard to the frequency of strip changes and to its design". They must also "identify the intervals at which strip changes are intended to take place and the date of the next intended change" and each club's customer charter must be available to the public, outlining its policy. Birmingham City have also just launched a new kit for the coming season where fans chose the design from four on offer. Manchester United and Manchester City are another two clubs who have both released new home and away shirts for the coming season having done the same thing last term. However, at the end of the day its up to the supporter, if they want to buy a new shirt every season that’s their decision. Former sports minister Kate Hoey has said the issue was more relevant for people who could not afford to go to football matches but added that parents had to take a firm stand against persuasive children. Children can want the new season shirts all they want, but in the end its down to the parents.
by: secretsalons About the Author
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