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1: Google Boss Eric Schmidt Warns Against the Use of Social Media
Google boss Eric Schmidt announced a warning against the use of social media, and the consequences of society having so much data online. Now I don’t mean to be cynical but does anyone else smel..

2: Figuring Out Return on Investment (ROI)
ROI is the flip side of the coin. In the previous section, you work back from a sale, trying to figure out what you can afford to spend on clicks. But after you are actually carrying out a PPC campai..

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